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Privacy Policy

Privacy Policy

Effective Date: May 4, 2023

Welcome to Merwel Inc. (“Merwel,” “we,” “us,” or “our”). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.

By accessing or using our website and services, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the website or use our services.

1. Information We Collect

We may collect personal information that identifies you or relates to you, as well as non-personal information.

A. Personal Information You Provide to Us Directly: We collect personal information that you voluntarily provide to us when you:

  • Register for an account or create a profile.

  • Subscribe to our newsletters or mailing lists.

  • Contact us through forms, email, or other communication channels.

  • Participate in surveys, promotions, or contests.

  • Apply for a job with Merwel Inc.

  • Make a purchase or request services.

This information may include:

  • Contact Information: Name, email address, postal address, phone number.

  • Account Information: Username, password (encrypted), security questions/answers.

  • Professional Information: Company name, job title, industry.

  • Payment Information: Billing address, credit card details (processed securely by third-party payment processors, we do not store full card numbers).

  • Communications: Content of your communications with us.

  • Demographic Information: Age, gender, preferences (if voluntarily provided).

B. Information Collected Automatically: When you visit our website, we may automatically collect certain information about your device and usage, including:

  • Device Information: IP address, operating system, browser type, device identifiers.

  • Usage Data: Pages visited, links clicked, time spent on pages, referral sources, date and time of access.

  • Location Information: General geographic location derived from your IP address.

  • Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies (see Section 5 below).

2. How We Use Your Information

We use the information we collect for various purposes, including:

  • To Provide and Maintain Our Services: To operate, maintain, and improve our website, products, and services.

  • To Personalize Your Experience: To tailor content, offers, and services to your interests.

  • To Communicate With You: To respond to your inquiries, send you important updates, newsletters, marketing and promotional materials (where you have opted in), and provide customer support.

  • For Analytics and Research: To understand how users interact with our website and services, diagnose technical problems, and conduct research to improve our offerings.

  • For Marketing and Advertising: To deliver targeted advertisements and measure the effectiveness of our marketing campaigns.

  • For Security and Fraud Prevention: To protect our website, systems, and users from fraud, unauthorized access, and other security threats.

  • To Comply with Legal Obligations: To meet our legal, regulatory, and compliance requirements, including responding to lawful requests from public authorities.

  • For Business Operations: To manage our business, including recruitment, accounting, and internal reporting.

3. How We Share Your Information

We may share your information with third parties in the following circumstances:

  • With Service Providers: We engage third-party service providers to perform functions on our behalf, such as website hosting, data analysis, payment processing, customer service, marketing, and IT services. These providers have access to personal information needed to perform their functions but are typically prohibited from using it for other purposes.

  • For Business Transfers: In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information.

  • For Legal Reasons: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to:

    • Comply with a legal obligation (e.g., subpoena or court order).

    • Protect and defend the rights or property of Merwel Inc.

    • Prevent or investigate possible wrongdoing in connection with our services.

    • Protect the personal safety of users of the service or the public.

    • Protect against legal liability.

  • With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

  • With Affiliates: We may share your information with our subsidiaries and affiliates for business and operational purposes consistent with this Privacy Policy.

  • Aggregated or Anonymized Data: We may share aggregated or anonymized information that cannot be used to identify you with third parties for various purposes, including research, analytics, and marketing.

4. Legal Bases for Processing Your Information (for GDPR/UK GDPR compliance, where applicable)

If you are located in the European Economic Area (EEA) or the UK, we rely on the following legal bases to process your personal information:

  • Performance of a Contract: When processing is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract (e.g., providing our services to you).

  • Legitimate Interests: When processing is necessary for our legitimate interests or those of a third party, and your fundamental rights and freedoms do not override those interests (e.g., improving our services, marketing, security).

  • Consent: When you have given us explicit consent to process your personal information for a specific purpose (e.g., sending marketing communications). You have the right to withdraw your consent at any time.

  • Legal Obligation: When processing is necessary for compliance with a legal obligation to which we are subject.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (like web beacons and pixels) to track activity on our website and hold certain information.

  • Cookies: Small data files placed on your device. They help us recognize you, remember your preferences, and improve your experience.

  • Web Beacons/Pixels: Small graphic files that allow us to count users who have visited certain pages or opened emails and collect other statistical data.

Types of Cookies We Use:

  • Strictly Necessary Cookies: Essential for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.

  • Performance/Analytical Cookies: Allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

  • Functionality Cookies: Enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

  • Targeting/Advertising Cookies: May be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

Managing Your Cookie Preferences: You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information on how to manage cookies, refer to your browser’s help section.

6. Data Security

We implement reasonable technical and organizational measures designed to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include:

  • Encryption: Using SSL/TLS encryption for data in transit.

  • Access Controls: Restricting access to personal data to authorized personnel only.

  • Regular Security Audits: Conducting periodic reviews of our security practices.

  • Physical Security: Protecting our systems and facilities from unauthorized physical access.

While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

The criteria used to determine our retention periods include:

  • The length of time we have an ongoing relationship with you and provide services to you.

  • Whether there is a legal obligation to which we are subject (e.g., certain laws require us to keep records for a certain period).

  • Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).

8. Your Privacy Rights

Depending on your location and applicable data protection laws, you may have the following rights regarding your personal information:

  • Right to Access: Request a copy of the personal information we hold about you.

  • Right to Rectification: Request that we correct any inaccurate or incomplete personal information.

  • Right to Erasure (“Right to Be Forgotten”): Request the deletion of your personal information under certain circumstances.

  • Right to Restriction of Processing: Request that we limit the way we use your personal information under certain circumstances.

  • Right to Data Portability: Request to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.

  • Right to Object: Object to the processing of your personal information, particularly where we are relying on legitimate interests or for direct marketing purposes.

  • Right to Withdraw Consent: Where we rely on your consent to process your information, you have the right to withdraw that consent at any time.

  • Right to Lodge a Complaint: Lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.

To exercise any of these rights, please contact us using the “Contact Us” details provided below. We may need to verify your identity before fulfilling your request.

9. Third-Party Links

Our website may contain links to third-party websites that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of every site you visit.

10. Children’s Privacy

Our website and services are not intended for children under the age of 13 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children under this age without verifiable parental consent. If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to delete that information. If you believe we might have any information from or about a child, please contact us.

11. International Data Transfers

Merwel Inc operates globally, and your personal information may be stored and processed in any country where we have facilities or where we engage service providers. By using our website or services, you understand that your information may be transferred to countries outside of your country of residence, which may have different data protection laws than your country.

Where we transfer your personal information outside of your jurisdiction (e.g., EEA, UK), we will ensure that appropriate safeguards are in place, such as relying on:

  • Adequacy decisions by the European Commission.

  • Standard Contractual Clauses (SCCs) approved by the European Commission.

  • Other legally recognized mechanisms to ensure an adequate level of protection.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top of this policy. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the website or services after any modifications to this Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Merwel Inc. 

10031 E Dynamite Rd, Ste 130, Scottsdale, AZ 85262 

Email: privacy@merwel.com